The Art of Building a Brand – The Story of Duluth Trading Co

Ever admired the artwork on Duluth Trading catalog covers and wondered what was behind it? Been impressed by the growth of Duluth Trading Company and were curious how it came to be? The Art of Building a Brand answers all these questions and more! This 116-page hardcover book is packed with Duluth Trading illustrated catalog covers through the years, plus the story of how a simple premise, “There’s got to be a better way,” formed the foundation of an authentic and successful brand. Learn how a scrappy little catalog company made the shift from humble beginnings to powerful omni-channel brand. Hear from a nucleus of talented people who founded and shaped the company’s “DNA”. Includes the “Ten Welds,” brand-building insights, insider commentary and a wealth of full color reproductions of Duluth Trading catalog covers. By Executive Chairman and Founder Steve L. Schlecht with Sally Collings.